Who's Speaking?

Nancy Schwartz - Nancy Schwartz & Company
Graham Billings - The Franchise Association of NZ Inc.
Keith Norris - Titirangi Golf Club
Don Oliver - United Way NZ
Sue McCarty - The Marketing Association


Nancy SchwartzPresented by Nancy Schwartz , principal of an organisation renowned for helping non-profits succeed through effective marketing - www.nancyschwartz.com

Nancy, as the keynote speaker, will be supported by a panel of New Zealand practitioners and case studies. She will present to the main audience as well as conducting a master class for a limited number of attendees in the afternoon. Hand-out material will include a marketing plan template specific to the NFP application.

Speaker Bio's

Nancy Schwartz

Nancy Schwartz, a foremost marketing communications expert working predominantly with non-profit clients across a broad spectrum of disciplines and interests, will visit New Zealand from 17 February to 5 March 2011 at the invitation of the NZ Association Resource Centre Trust. A graduate of Brown University in the USA she also holds an MBA in Marketing and Management from New York University.

She states as her principal occupation designing and implementing marketing and communications programmes to assist non-profit organizations to maximize their impact and income. Her clients, past and present, include the American Liver Foundation, the Ford Foundation, Pfizer Foundation, Pricewaterhouse Coopers, the United Way and WK Kellog Foundation. She also advises small to mid-sized entities.

Nancy will be the keynote speaker at the inaugural Marketing byAssociation Conference in Auckland and will conduct a master class on 22 February 2011, her only appearance during her stay. While her message is designed to appeal to chief, marketing and communication executives of incorporated societies and charitable trusts, it will also apply to marketing managers of for-profit companies of all sizes.

Nancy Schwartz is an experienced and notable presenter. Her recent seminars in New York and Washington were oversubscribed, which is indicative of her standing in the world's most competitive association market. Her regular newsletter Getting Attention has an international readership. Her visit to NZ is organized by Business Professional Services Limited, an association management company.

Keith NorrisKeith Norris

Keith Norris is the Director of Public Affairs at the Marketing Association. Under his leadership as Chief Executive for 16 years, the Association became recognised as one of New Zealand's foremost business organisations, representing over 4,000 marketing professionals and 400 member companies.

For the last 20 years Keith has been at the forefront of the growth of marketing in the Asia Pacific region. He was elected to the Marketing Hall of Fame in 2008.

After moving to NZ in 1974 he rose to become Managing Director of several companies in New Zealand's leading insurance group and was also founding Chairman of Team Direct, one of New Zealand's earliest Direct Marketing agencies.

Keith admits to more than a passing interest in food and wine, is actively involved in charitable fundraising and maintains a single figure golf handicap. He is President of Titirangi Golf Club, and has been instrumental in rebuilding the course and club facilities so that it is now recognized as one of the most prestigious clubs in New Zealand.

Graham BillingsGraham Billings

Graham Billings had extensive experience at a senior level in the UK newspaper and magazine publishing industry prior to immigrating to New Zealand in the late 80's to take on the role as Publisher of NZ Woman's Weekly. He served a term as President of the Magazine Publishers' Association and was the inaugural Chairman of the Joint Industry Committee for Readership Research.
He was appointed Chief Executive of Wilson and Horton Publications with additional responsibility for the New Zealand Listener, UBD and Wises Directories until he left for Australia in 1995 to take up a similar role with APN Specialty Publishing in Melbourne and Sydney.
Moving out of the media industry, he was appointed Managing Director of the Australian arm of a UK multi-national company involved in label weaving for the textile and clothing industry, printing of loss-prevention price tickets and manufacture of medallions and other metal memorabilia. As part of this role, he was the franchisee for the major supplier of collectible Olympic pins for the Sydney Olympics in 2000.
Returning to New Zealand in 2001, Graham spent 6 years with the Order of St John, Northern region, where he was responsible for their profit making activities as well as marketing and fundraising.
This was followed by a short engagement as National Director of the Multiple Sclerosis Society of New Zealand, based in Wellington.
Returning to Auckland in 2008, he was appointed Executive Director of the Franchise Association of New Zealand, the peak body for the franchising sector.

Don OliverDon Oliver

Don has spent his career giving of himself to the communities he has lived in. People are vitally important to him. This combined with a natural, gifted ability in communicating and sales have guided his life choices.
Following ordination and commissioning as a Salvation Army Officer he had numerous Church & Community leadership roles in New Zealand before being posted with his wife and family to the UK. Following this, appointments back in NZ included TSA's national Training School (Theological College) and Hamilton as leader of what grew to be TSA's largest Church & Community programme in New Zealand. This included being Director of regional Employment Plus programmes. Then back to London England to TSA’s World Headquarters as Under Secretary for Global Resourcing. Don was then sent to Sydney Australia before being appointed back to NZ for a Public Relations role which included encouraging large corporate partnerships with TSA.
August 2003 saw further changes in Don’s life – where he chose to reconnect with local New Zealand and invest in ‘helping the helpers’ in a wider capacity than through TSA. Thus began his time as CEO of United Way NZ with head office in Auckland and operating in twelve regions throughout NZ funding around 145 NZ charities. United Way NZ is a non-religious, non-political organisation that operates internationally in 45 countries as the world’s largest independent not for profit organization.
Don is a Justice of the Peace, Celebrant, Rotarian & Chaplain of Hamilton RSA. He was raised, educated, commenced work and married his wife, Dorothy, in Ashburton, New Zealand. They now have three grown children and four grandchildren. In his spare time he loves music, travelling, cycling, cafes with friends and is a MG enthusiast.

Sue McCartySue McCarty

Sue McCarty is a mother of three teenage boys and an experienced and highly respected marketer and business leader, with her roots in the global IT&T industry.

After a stint as a Business Analyst at EDS in the UK, Sue served on the management team there heading up their Communications Services division for Europe before relocating to New Zealand with her kiwi husband and young son in 1992.

Sue held various management, business development and marketing leadership roles within Netway Communications and Telecom New Zealand before taking on the challenging assignment of Group Marketing Manager for the establishment and launch of esolutions, the global e-commerce alliance between Telecom NZ, EDS and Microsoft. Sue then went on to take over the reins as General Manager of esolutions in 2001.

Sue eventually left the world of IT&T to established two diverse businesses of her own, one a highly successful management consultancy business that saw her taking on everything from senior marketing assignments for organisations such as Orion Health, through to a stint as the Chief Executive of Proudmouth Caring Dentistry, preparing them for sale. Sue's other business venture, VIA NZ Limited (a unique personal development retreat for young women from around the world) attracted significant media coverage from premium publications such as the Rob Report (US), Marie Claire (US), Harpers Bazaar (AUS) and Chicago Social (US). In 2005 VIA was even lauded as being "...the most exclusive finishing school in the world" by the Daily Mail in the UK.

Sue McCarty is currently the Chief Executive of the New Zealand Marketing Association, and is proud to be championing the value of excellence in marketing in New Zealand.

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